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The search for success, sustainability and competitive advantage are hallmarks of the new uncertain, complex, chaotic, competitive global-digital marketplace. The world of commerce, consumers and "cutting-edge producers" continually search for consumer 'best values" while "producers seek "best practices." The hope is that all stakeholders will somehow be delightfully satisfied and live happily ever after. Business strategies aimed at leading the field, being the best - the biggest - the brightest in products and services- "those on the cutting-edge" appears to offer the solution to competitive advantage and sustainable marketplace success. However, is being on the cutting-edge enough for survivability and continued success?

• Can through a company's leadership and best practices have "the" cutting-edge product and yet be "cut" from the marketplace by a competitor with an "inferior" product?

• Can a person be "the" cutting-edge professional - the best and the brightest -and yet be "cut" from a job by a person who is less professionally qualified?

• Being on the cutting-edge (having the "best" product - service - professionals) does not guarantee success and survivability. What about Enron, WorldCom, dot.com this and dot.com that, the Tucker, Ford Edsel, Apple Newton, SyQuest SyJet, etc., etc., etc....?

• Can the dots of organizational success be connected by leaders who close their eyes and ears to the realities of time, technology, accountability and empowerment?

• Will short-term success for shareholders through efficiency, cheap labor and creative bookkeeping guarantee long-term organizational profitability and the building of a sustainable highly-valued organization?

• What lessons as organizational leaders can we learn, what actionable knowledge should we acquire, and what action must we take concerning TC⁵IT² (TransUnified Command, Control, Communications, Computers, Information, Time, and Technology) since the tragic events of September 11, 2001 - especially concerning organizational cooperation, collaboration, information-sharing, gate keeping, and political turf-battles?